Note, content for veterinary professionals only.

C.E.T.® Pet Toothbrush

Soft-bristled, gentle toothbrush

Designed specifically for dogs' and cats' mouths

Periodontal disease is no joke! Both professional dental care and daily at-home care are necessary and the benefits of professional dental care can be short-lived unless effective home care is implemented.

The ultimate goal in achieving successful at-home care is client compliance. Consequently, an important element in gaining compliance is to provide the owner with a toothbrush that is not only effective in the removal of plaque, but also comfortable to use.

No single toothbrush design is comfortable to all pet owners and all pets. What is very important in toothbrush selection is that both the pet owner and the pet are comfortable with the brush, and brushing is a positive experience. An owner who is not comfortable with the process will not incorporate brushing into a daily routine and the animal will not realize the benefits of a healthy smile.

Virbac offers a wide selection of brush styles that allow pet owners to choose the toothbrush which works best for them and their pets.


C.E.T. Fingerbrush

The Fingerbrush is the most popular for beginners because of its comfort and ease of use. The natural extension of the finger reduces the resistance of both pet and owner. Once pet and owner have a good comfort level with use of the Fingerbrush, it's a good time to start transitioning to use of a bristled brush. We offer several choices to fit the needs of any size dog or cat. Our toothbrush plus toothpaste kits provide a great way to try different combinations and find what works best.

CET301- C.E.T.® Fingerbrush w/12 gm Trial Packet
CET402- C.E.T.® Oral Hygiene Kit for Cats w/70 gm Seafood
CET401- C.E.T.® Oral Hygiene Kit for Dogs w/70 gm Poultry

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C.E.T. Mini-Toothbrush
The mini-toothbrush has a small end and fingertip design to accommodate a small mouth. The bristles are soft for a gentle application.

CET302- C.E.T.® Mini-Toothbrush w/12 gm Trial Packet

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C.E.T. Dual-Ended Toothbrush

The dual-ended toothbrush adapts to both small and large tooth surfaces. The long handle and reverse-angle head facilitate usage. The soft bristles ensure a gentle application.

CET305- C.E.T.® Dual-Ended Toothbrush
CET401- C.E.T.® Oral Hygiene Kit for Dogs w/70 gm Poultry
CET402- C.E.T.® Oral Hygiene Kit for Cats w/70 gm Seafood

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C.E.T. Pet Toothbrush

The pet toothbrush has a small head to accommodate a smaller mouth. Consequently, this brush works well with small and toy dog breeds as well as some cats. The bristles are ultra-soft for a gentle application.

CET304- C.E.T.® Pet Toothbrush
CET350- C.E.T.® Pet Toothbrush Bulk Dispenser



C.E.T. Cat Toothbrush

The feline toothbrush, with its unique compact design, allows a stroking or swabbing motion preferred by cat and toy dog breeds. This design accommodates the limited space between the cats back teeth and the cheek. As with our other toothbrushes, the bristles are ultra-soft to ensure a gentle application.

CET303- C.E.T.® Cat Toothbrush w/ 12 gm Trial Packet

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Pet Owner Information:

We have a separate site specifically tailored to pet owners with all the information you need to ensure your pets are taken care of to the highest degree! Click here to view this product's page on our pet owner website!